As the founder & designer behind the jewelry here at Alina Péritz - I never ever wanted to price my pieces way beyond the intended markup just to essentially "price gouge" my customers. I have always stood my ground of offering my handcrafted pieces at prices that I felt were comfortable in a buyers perspective- even though MANY people I've talked to have said I should be pricing them higher.
What's different about Alina Péritz Jewelry and other jewelry brands is that we genuinely care about our customers happiness & satisfaction with their products more than we care about making money off them. We know our customers on a first name basis - and never consider them a transactional relationship. Always.